Di ZHU
Professor, PhD
Department of Sociology of Consumption and Culture
Institute of Sociology, Chinese Academy of Social Sciences
Address: Institute of Sociology, Chinese Academy of Social Sciences, No.5 Jian Guo Men Nei Da Jie, Beijing, 100732, P.R.China
Email: zhudi123@cass.org.cn or zhudisoc@163.com
Telephone: 0086(10)8519 5570
Research interests: Sociology of consumption, sustainable consumption, youth study, internet and society
EDUCATION
|
Jan 2007 – May 2011 |
PhD in Sociology |
University of Manchester |
|
Sep 2005 – Nov 2006 |
Msc. In Social Research Methods and Statistics |
University of Manchester |
|
Sep 2003 – July 2005 |
MA in Sociology |
Shanghai Academy of Social Sciences |
|
Sep 1999 – July 2003 |
BA in Sociology |
Fudan University |
EMPLOYMENT
|
Dec 2013 – Present |
Professor (2020-) |
Institute of Sociology, Chinese Academy of Social Sciences |
|
Oct 2011 – Dec 2013 |
Postdoctoral Research Fellow |
Institute of Sociology, Chinese Academy of Social Sciences |
Main ACADEMIC POSITIONS
Vice Chair and Secretary General of the Research Committee of Sociology of Consumption of Chinese Sociological Association
Vice Chair of the Research Committee of Cultural Sociology of Chinese Sociological Association
Vice Chair of Survey and Big Data Research Centre of Chinese Academy of Social Sciences
Expert Committee Member of the China Consumers Association
Member of China Youth & Children Research Association
Member of the Research Committee of Youth Sociology of Chinese Sociological Association
MAIN PROJECTS
|
2022-Present |
National Social Science Fund Key Project |
"Research on Green and Low-Carbon Social Lifestyle of Urban Residents" |
|
2022-Present |
Chinese Academy of Social Sciences -Shanghai Academy Project |
"Survey and Big Data Analysis of Low Carbon Consumption of Urban Residents " |
|
2020-2022 |
Chinese Academy of Social Sciences Key Project |
"Employment and Rural Revitalization of Migrant Workers and College Students under the Background of New Business Development: A Case Study of Online Delivery Workers" |
|
May 2018-Nov 2021 |
National Social Science Fund General Project |
"Middle Class Consumption Patterns under the Background of Internet Development" |
|
Mar 2018-July 2018 |
National Social Science Fund Special Commissioned Project |
"The Influence of Internet and New Media on Minors' Ideology and Morality" |
|
Mar 2018-June 2020 |
British Academy Visiting Fellow Project |
"Consumer Culture of Urban Middle Class Families: From the Perspective of Social Structural Change" |
|
July 2017 |
Chinese Academy of Social Sciences Youth Project |
"Attitudes and Behaviors of the Post-90s College Students under the Background of Consumer Culture" |
|
June 2013-Feb 2017 |
National Social Science Fund Youth Project |
"Development Trends and Consumption Patterns of the Middle Income Group" |
|
Sep 2015-Sep 2016 |
Chinese Academy of Social Sciences and British Academy Collaborated Project |
"Study of the Policy Mechanisms of Sustainable Consumption: from the Comparative Perspective between China and the UK" |
|
May 2012-Dec 2013 |
China Postdoctoral Science Foundation General Project |
"Consumption Pattern and Consumption Propensity of the Contemporary Middle Class" |
MAIN PUBLICATIONS
Books
1. Zhu, Di (2020), The New Middle Class and the New Consumption: Class Structural Transition and Lifestyle Changes against the Background of Internet Development, Beijing, Social Sciences Academic Press.
2. Gao, Wenjun, He Yijin, Zhu Di & Wang Xiaobing (2019), Social Mentality and Online Lives of The Elderly, Beijing, Social Sciences Academic Press.
3. Zhu, Di, He Yijin & Tian Feng (2018), Social Life within HERE: How SNS Empowers Different Generations in China, Beijing, Social Sciences Academic Press.
4. Zhu, Di (2018), Consumption Patterns of the Middle Class in Contemporary China, World Scientific Publication, in press.
5. Guo, Ran, Tian Feng & Zhu Di (2018), Internet and Chinese Youth: Multidimensional Perspective of Network Usage and Network Security, Beijing, Social Sciences Academic Press.
6. Zhu, Di & Zhang Yueyi (translate) (2017), Climbing Mount Laurel: The Struggle for Affordable Housing and Social Mobility in an American Suburb, by Massey, Douglass, Albright, Len, Casciano, Rebecca, Derickson, Elizabeth & Kinsey, David. Beijing, Social Sciences Academic Press.
7. Zhu, Di (2013), Taste and Material Aspiration: Consumption Patterns of Contemporary Middle Class, Beijing, Social Sciences Academic Press.
Journal papers
1. Zhu, Di, Guo Ran & Zhang Chao (2022), "New Consumption Practices in China from the Perspective of Ethical Consumption ", Expanding Horizons, No.203(02), pp.122-128.
2. Zhu, Di (2022), "The Rise of the Middle Income Group: Characteristics of Their Internet Consumption and Its Economic and Social Value", Social Science Journal, No.258(01), pp.46-58.
3. Zhu, Di (2022), " Growth of the New Employment Groups and Common Prosperity", Academia Bimestris, No.193(01), pp.60-72.
4. Zhu, Di (2022), "Survey on the Development Status and Values of Youth in the New Industry", People's Tribune, No.735(08), pp.18-23.
5. Gao, Haiyan & Zhu, Di (2022)，"Characteristics of the Citizenization Process of the New and Old Generation Migrant Agricultural Population: Based on Age-Period-Generation Effect Analysis" , Journal of Graduate School of Chinese Academy of Social Sciences, No.11, pp.46-70.
6. Zhu, Di & Zhang, Junzhe (2022), "Virtual Culture: New Characteristics and Challenges of New Cultural Consumption among the Generation Z ", Journal of Chinese Youth Social Science, No.41(05), pp.13-21.
7. Zhu, Di (2021), "The Internet Consumption Literacy of the Youth from the Perspective of Consumer Education", The Family Education of China, No.357(03), pp.77-80.
8. Zhu, Di & Chen, Meng (2021), "Children's Taste Cultivation and Cultural Capital Reproduction of Urban Middle Class Families", Journal of Social Sciences, No. 488(04), pp.72-84.
9. Zhu, Di (2021) , "Social Equality and Justice in Consumption —An Empirical Analysis on Family Consumption Inequality and Consumption Disparity in China", Journal of Social Development, No.8 (01), pp.127-142+244.
10. Kozyreva P.M. & Di Zhu & A.E. Nizamova & A. I. Smirnov (2021), "Justice and inequality in the Household Consumption in Russia and China: A Comparative Analysis", RUDN Journal of Sociology, NO.21(1), pp. 50-67.
11. Zhu, Di & Wang, Ka (2021), "A Study of the Social Identification of Delivery Staff of Online Order: With a Discussion of the Rise of ' New Service Workers ' ", Shandong Social Sciences, No.309(05), pp.83-92+108.
12. Zhu, Di, Alison Browne & Josephine Mylan (2020), "System of Provision, Social Conventions and Lifestyle: Changes of Diet Consumption in the Daily Life of Middle Class", Shandong Social Sciences, No.295(03), pp.35-47.
13. Zhu, Di (2020), "Youth lifestyle and Its Future Impact in the Context of ' Internet + Epidemic' ", Youth Exploration, No.226(02), pp.34-41.
14. Zhu, Di (2020), "Improve the Internet Literacy of Teenagers by Forming a Joint Force", Guangming Daily, 2020-5-13.
15. Zhu, Di (2020), "Develop Digital Education for Adolescents after the Epidemic", China Education Online, 2020-7-28.
16. Zhu, Di (2019), "Contemporary College Students' Credit Consumption and the Risks of ' Campus Loan ' ", Youth Studies, No.429(06), pp.49-59.
17. Zhu, Di (2019), "The Internal Tension of Internet Life", Beijing Cultural Review, No.68(06), pp.33-39.
18. He, Yijin & Zhu Di (2019), "the ' New Middle Class ': Concept, Development and Trend", Youth Exploration, No.220(02), pp.68-77.
19. Zhu, Di (2018), "Characteristics of Consumption Taste In the New Stage of Social Development", China Social Science Review, No.13(01), pp.46-52+127.
20. Zhu, Di (2018), "White Collar, Middle Class and Consumption: Occupational Structure of Contemporary Middle Class and Its Life Situations", Journal of Beijing University of Technology (Social Sciences Edition), No.18(03), pp.1-11.
21. Zhu, Di (2017), "Research Framework and Empirical Analysis of Sustainable Consumption of Metropolitan Middle Class in China", Jianghai Academic Journal, No. 4, pp. 99-106.
22. Zhu, Di (2017), "Consumption Trend of the Middle-Income Group: 2006-2015", Hebei Academic Journal, No. 2, pp. 172-176.
23. Zhu, Di (2017), "High-brow Taste or Omnivorous? Empirical Study of Cultural Distinction of Residents in Megacities". Shandong Social Sciences, No. 5, pp. 35-44.
24. Zhu, Di (2016), "Market Competition, Collective Consumption and Environment: Life Satisfaction of Urban Population and Its Impact Factors", Sociological Studies (Ranked No.1 in sociological journals in China), No. 3, pp. 193-217.
25. Li, Peilin & Zhu, Di (2016), "Expanding the Middle Income Group and Promoting Consumption to Drive Economy: Shanghai Middle-Income Group Research Report", Jiangsu Social Sciences, No.288(05), pp.77-88.
26. Zhu, Di (2016), "Policy Mechanism of Sustainable Consumption in China: Historical and Sociological Analysis", Social Sciences in Guangdong, No.179(03), pp.213-222.
27. Zhu, Di (2016), "The Development Overview and Dilemma of The Middle Class in BRICS Countries", Beijing Cultural Review, No.48(04), pp.52-59.
28. Zhu, Di (2016), "Sustainable Consumption of the Urban Middle Class Report", Chinese Social Sciences Weekly, 2016-12-20.
29. Zhu, Di (2016), "Understanding Middle Class Consumers from The Justification of Taste: A Case Study of Beijing", The Journal of Chinese Sociology, No.3(1), pp.1-14.
30. Zhu, Di (2016), "Homeownership of The Young Middle Class: The Case of Elite University Graduates", Civitas, NO.16(2), pp.218-236.
31. Alison Browne, Leonie Dendler, Zhu, Di & Zhang, Dunfu (2016), "The Rise of Chinese Consumer Society: Emerging challenges and opportunities for sustainable consumption and production"，Discover Society, No.28.
32. Li, Peilin & Zhu, Di (2015), "Make Efforts to Develop an Olive-shaped Distribution Pattern: An Analysis Based on Data from the Chinese Social Survey for 2006-2013 ", Social Science in China (Ranked No.1 in social sciences journals in China), No. 1, pp. 45-65.
33. Zhu, Di (2015), "Is Economic Capital or Cultural Capital More Important? -- The Influence of Family Background on College Students' Consumption Culture", Social Sciences in Heilongjiang, No.148(01), pp.111-119.
34. Zhu, Di (2015), "Beijing, Shanghai and Guangzhou or Second-tier city? -- Analysis on Regional Flow of Employment of College Graduates", China Youth Study, No.237(11), pp.96-102.
35. Zhu, Di (2014), "An Empirical Study on Consumption Inequality of College Students: From the Perspective of Consumer Culture", Journal of Lanzhou University(Social Sciences)，No.42(06), pp.49-58.
36. Zhu, Di (2013), "The Justification of Taste: A Path to Understanding the Chinese Consumer", Social Sciences in Guangdong，No.161(03),pp.206-212.
37. Zhu, Di (2013), "Urbanization and the Growth of Middle Class -- On Expanding Consumption from the Perspective of Social Structure", Jiangsu Social Sciences, No.268(03), pp.70-76.
38. Zhu, Di (2012), "The Methodology and Research Strategies of Mixed Methods Design and Its Application: In a Case of Study of Consumption Patterns", Sociological Studies (Ranked No.1 in sociological journals in China), No. 4, pp. 146-166.
39. Zhu, Di (2012), "A Theoretical Framework for The Study of Consumer Sociology", Social Sciences International, No.290(02), pp.33-41.
40. Zhu, Di (2012), The Chinese Middle Class and Their Consumption Patterns，Sociologia & Antropologia, No.3.
41. Zhu, Di (2012), "A Study on the Housing Ownership Status of "Post-80s" youth -- A Case Study of the ‘985’ College Graduates", Jiangsu Social Sciences, No.262(03), pp.63-68.
42. Zhu, Di & Lu, Hanlong (2011), "Consumption and Ethic: Understanding Consumption Practices through Consumer Ethics", Nanjing Journal of Social Sciences, No.281(03), pp.63-70.
Reports and Book Chapters
2. Zhu, Di & Wang, Ka (2022), Report on Young Online Contract Deliverers, "Report on Development of Youth in China No.6", Beijing, Social Sciences Academic Press.
3. Zhu, Di (2022), Consumption Patterns of Chinese youth, Li, Chunling et al., "Youth and Social Development: A Comparison between China and Brazil", Beijing, Social Sciences Academic Press.
4. Zhu, Di et al. (2021), China's New Business Forms and New Employment Youth Survey Report, "Blue Book of China's Society: Society of China Analysis and Forecast (2022) ", Beijing, Social Sciences Academic Press.
5. Zhu, Di (2021), Consumption and Lifestyle of the Middle Income Group in China, Li, Peilin, Gorshkov, M.K. (eds.) "The Middle Income Group in China and Russia", Springer Singapore.
6. Gao, Wenjun & Zhu, Di et al. (2020), Chinese Youth Digital Culture Practice Research Report 2019-- Taking short video as an Example, "Blue Book of China's Society: Society of China Analysis and Forecast (2021) ", Beijing, Social Sciences Academic Press.
7. Zhu, Di et al. (2020), China Urban Courier Survey Report 2019, "Blue Book of China's Society: Society of China Analysis and Forecast (2021) ", Beijing, Social Sciences Academic Press.
8. Zhu, Di (2020), The Sexual Concept and Sexual Behavior of Contemporary Unmarried Youth, "Report on Development of Youth in China No.4", Beijing, Social Sciences Academic Press.
9. Tian, Feng, Zhu, Di & Gao, Wenjun (2019) , Chinese Contemporary Youth Network Literacy Survey Report, "Blue Book of China's Society: Society of China Analysis and Forecast (2020) ", Beijing, Social Sciences Academic Press.
10. Zhu, Di & Guo, Ran (2018), China youth Internet use and Internet security report, "Blue Book of China's Society: Society of China Analysis and Forecast (2019) ", Beijing, Social Sciences Academic Press.
11. Zhu, Di (2018), Consumption Patterns of the Middle Class in Contemporary China, Li, Chunling and Mapadimeng, Mokong Simon (ed.) "Handbook of The Sociology of Youth in the BRICS Countries", World Scientific Publishing.
12. Zhu, Di (2018), The Characteristics, consumption and social attitudes of the middle class in contemporary China, Li, Peilin et al., "Changes in Social Stratification and Class Division in Contemporary China: 1978-2018", Beijing, Social Sciences Academic Press.
13. Zhu, Di (2018), Consumption Trends of the Middle Income Group in China, Li Peilin, Gorshkov, M.K. "The Middle-Income Groups in China and Russia: Implications and Trends", Beijing, Social Sciences Academic
14. Zhu, Di & Chen, Junpeng (2018), Chinese Youth Network Participation Report, "Blue Book of Youth Development: Report on Development of Youth in China No.1", Beijing, Social Sciences Academic Press.
15. Zhu, Di, Gao, Wenjun & Zhu, Yanqiao (2017), Chinese Elderly People's Internet life Survey Report, "Blue Book of China's Society: Society of China Analysis and Forecast (2018) ", Beijing, Social Sciences Academic Press.
16. Zhu, Di, Tian, Feng & Wang, Xiaobing (2016), Chinese People's Internet and Social Network Use Report, "Blue Book of China's Society: Society of China Analysis and Forecast (2017) ", Beijing, Social Sciences Academic Press.
17. Zhu, Di (2014), Consumption Patterns of Chinese Youth, Li, Chunling et al., "Youth and Social development: A comparison between China and Russia", Beijing, Social Sciences Academic Press.
18. Zhu, Di (2013), The Consumption and Income of the Post-80s ‘985’ College Graduates, Li, Chunling & Shi, Yunqing (Eds.), "Experience, Attitudes and Social Transition: A Sociological Study of the Post-80s Youth", Beijing, Social Sciences Academic Press.
19. Zhu, Di (2013), Urbanization and the Growth of the Middle Class, Li, Peilin, "Urbanization and Its Influence in Contemporary China", Beijing, Social Sciences Academic Press.
20. Li, Chunling & Zhu, Di (2011), the Intellectual elite of the post-80s: education, employment, life satisfaction and social attitudes, "Blue Book of China's Society: Society of China Analysis and Forecast (2012) ", Beijing, Social Sciences Academic Press.